Incremental Baby Steps
Step 1 – low barrier to entry by only asking for zip and email. The zip is the second most useful piece of data next to the email as you can localize and tailor future emails based by region.
Step 2 – email this list and ask for a first name and a last name to build a wider perspective of your existing data, a bit higher barrier as you are asking for 3 completed fields but still pretty low.
It’s important for campaigns to start early in the digital age as it takes incremental baby steps to expand your database to ensure you are ready for game day.
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