Instagram has brought tagging to their platform. The question that interests me is not how brands will utilize this feature with their official instagram accounts, but how will individual instagram users tag brand accounts?
This goes back to an earlier post where I declared everyone can be a brand advocate similar to how instagram made everyone an artist.
Brands can encourage users to use this tagging feature to tag their products being used in every day life. A brand should set out to make a grassroots catalog entirely designed by people using and tagging their products.
A component of digital marketing campaigns must consider the content that can be created outside corporate headquarters and utilize the greater community of brand advocates equipped with their phones. There is a trained army of brand supporters out there, you just have to give them the incentive and nudge them to action.