Advertisements

Swiftcurrent leverages a proprietary ad serving technology developed over the past 18 years that allows us to hone in on any target audience and guarantee results. While other boring ads are static text or pictures, our ads can actually deliver videos inside the ad, and have data forms to enable you to collect emails inside of the ad.
Swiftcurrent can also target ads based on:

• Demographics – Age, Gender, Ethnicity, Income, Education, Location, Religiosity
• Interests – Energy, Healthcare, Taxes, Defense, Foreign Policy
• Specific Positions – Capital Gains Taxes, Employee Free Choice, Energy, Tariff’s,
• Political Activists – High Propsensity Voters, Wrote Letters To Editor, Volunteers, Donors
• Policy Orientation (Pro/Con) – Tax, Economic, Social, Legal, Regulatory, Healthcare policies, and many more
• Political Loyalty – Party Affiliation, Ideology, Specific Voting Behavior,
• Media Consumption – Broadcast, Radio, and Print
• Registered – Republicans, Democrats, and Independents

Swiftcurrent goes further. While it’s common to target ads based on demographic, and geographic criteria, Swiftcurrent takes a deeper approach to target ads based on peoples attitudes. Most firms buy the small and expensive niche political sites – the places where a few die-hards go each month to wave the flag and read the news. Those sites only reach a small fraction of supporters at high cost and low impact. Resonate lets you reach your supporters across the tens of thousands of other sites they are most likely to visit online.